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October 24, 2003
Cross Media Forum 2003: Night of the Media Heavyweights
Representatives from most forms of media gathered to debate the advertising and marketing effectiveness of their mediums. The main theme was that the world’s change and consumers react to advertising different. Everybody agreed that a mix of different advertising mediums is important. The event took place at the Equitable Building’s auditorium and over 500 people attended. The following organizations were represented onstage: Cabletelevision Advertising Bureau, Direct Marketing Association, Magazine Publishers of America, Newspaper National Network, Interactive Advertising Bureau, Outdoor Advertising Association of America, Radio Advertising Bureau, and Television Bureau of Advertising, and Mediaweek, Advertising Research Foundation, American Association of Advertising Agencies and Kraft.
Posted by lawrencehecht at October 24, 2003 07:45 PM
